14 Jan

Marketing Director Jobs Vacancy in Nextopia Toronto

Marketing Director
Toronto ON
14 Jan, 2018 30+ days ago

Nextopia Toronto urgently required following position for Marketing Director. Please read this job advertisement carefully before apply. There are some qualifications, experience and skills requirement that the employers require. Does your career history fit these requirements? Ensure you understand the role you are applying for and that it is suited to your skills and qualifications.

Follow the online directions, complete all the necessary fields, and provide all relevant information so your application is submitted correctly. When you click the 'Apply this Job' button (open in new window) you will be taken to the online application form. Here you will be asked to provide personal and contact details, respond to employment-related questions, and show how you meet the key selection criteria.

Marketing Director Jobs Vacancy in Nextopia Toronto Jobs Details:

About Nextopia

Based in Toronto, we're the #1 global provider of eCommerce site search and navigation solutions, and are currently looking for a Marketing Director to join our team. We've got a great product with over
2,000 happy customers.

The Job In A Nutshell

Nextopia is seeking an energetic & creative Marketing Director, with a "close the loop" work ethic . This position is responsible for market strategy, planning and execution of all digital & traditional marketing initiatives for Nextopia. You will lead, grow,
and inspire the marketing team! Nextopia provides SAAS products to eCommerce retailers. Our customers span the globe, with primary focus in North America and Europe. We are continuously developing new products & software to better improve the industry.

The position of Marketing Director will be responsible for developing, implementing, executing and managing strategic marketing day to day and long term plans for the entire organization. This includes the management of all aspects of Nextopia's marketing
budget, tactical planning, execution, product and market deliverables including but not limited to positioning, writing, promotion, public relations, events and committees in support of Nextopia's Sales and strategic plan.

As the Marketing Director, you have the responsibility of coordinating daily/tactical-level marketing activities. Working closely with Nextopia team members, you will be responsible for assisting with the development of, and ultimately executing of, various
global and regional product marketing and marketing communications programs including offline and online advertising, website, public relations, event and tradeshow, as well as various types of direct marketing programs. Additionally, you will be responsible for
translating Nextopia solutions to the market via proven written and editorial of product marketing materials including product datasheets, case studies, white papers, press releases, testimonials and other product marketing vehicles.

The ideal candidate will have a strong balance of external product marketing, marketing communications, demand generation and sales alignment experience with proven technical product marketing capabilities.


As Marketing Director, you will:
Developing the marketing strategy for the company in line with the company strategic plan.

Overseeing and managing the company's marketing programs and budget at the P&L level.

Managing all marketing for the company and activities within the marketing department.

Lead, manage and inspire a team of marketing professionals: Digital (PPC, SEO/SEM), Marketing Automation, Demand Generation, Product Marketing, Content and Events

Sales alignment: Planning and execution of demand generation campaigns, in addition to tracking and reporting on KPIs. Includes working with marketing automation tools such as Pardot, Salesforce.

Manage and improve lead generation campaigns, measuring results in conjunction with the Sales team.

Overall responsibility for brand management and corporate identity

Working closely with the Nextopia's Product Development team with new product launches.

Maintain effective internal communications to ensure that all relevant company departments are kept informed of marketing planning, objectives and results.

Assist and support the Nextopia team with related activities such as client capabilities presentations, collateral material, case studies, proposals and presentations as well as other projects.

Must Have Skills / Qualifications:
Bachelor's degree in Marketing and/or Business Administration

Minimum of 7 years of experience in a Marketing Manager or Director or related role

Have actively managed and lead a team of at least 5 (but can handle 10!) marketing professionals

Minumum 3 years experience working with B2B sales teams (both AEs and SDRs/BDRs)

Minumum 3 years experience in marketing at SaaS company

Minumum 3 years experience with Marketing Automation

Excellent English communication skills, both written and verbal

Attention to detail. Please include the square root of 81 in your cover letter or resume

Strong analytical, organizational and time management skills

Experience working with Salesforce and sales management tools, designing and executing marketing automation campaigns (Digital, SEO & PPC).

Advanced knowledge of Google Analytics, Google Adwords and SEO digital strategies.

High energy with the capability to multi-task in a dynamic, rapidly growing organization.

Nice to Have Skills / Qualifications:
eCommerce industry knowledge

Passion or interest in the eCommerce industry


  • No phone calls and no web chats please!
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