13 Jan

Communications Manager Jobs Vacancy in Informa Canada Toronto

Position
Communications Manager
Company
Informa Canada
Location
Toronto ON
Opening
13 Jan, 2018 4 days ago

Informa Canada Toronto urgently required following position for Communications Manager. Please read this job advertisement carefully before apply. There are some qualifications, experience and skills requirement that the employers require. Does your career history fit these requirements? Ensure you understand the role you are applying for and that it is suited to your skills and qualifications.

Follow the online directions, complete all the necessary fields, and provide all relevant information so your application is submitted correctly. When you click the 'Apply this Job' button (open in new window) you will be taken to the online application form. Here you will be asked to provide personal and contact details, respond to employment-related questions, and show how you meet the key selection criteria.

Communications Manager Jobs Vacancy in Informa Canada Toronto Jobs Details:

Fan Expo HQ, a division of Informa Exhibitions is a leading producer of pop culture exhibitions focused exclusively on providing fans the ultimate experience. Fan Expo HQ produces and promotes a growing portfolio of exhibition that includes Fan Expo Canada, Toronto Comic Con, Fan Expo Vancouver, Mega Con Orlando, Calgary Comic & Entertainment Expo, and Fan Expo Dallas.

We are looking for a creative marketing communications professional with a writing background. Reporting to the Sr. Marketing Manager, the Communications Manager will lead the creation and implementation of marketing communication strategies at FAN EXPO. The ideal candidate will be responsible for engaging content to attract and retain our Fan base across multiple shows in North America. The incumbent will be developing and managing engaging content within 5 verticals of genres for web, social and newsletters.

RESPONSIBILITIES

Create and implement a content marketing strategy-including content creation, curation, and distribution-with the end goals of driving both awareness and customer acquisition

Turn global product requirements into a clear and engaging story for our customers (across all touch points including web, emails, digital, and other external communication pieces)

Partner with channel owners (e.g. guest relations, social, PR,) on messaging that bolsters click-through rates and landing page content that nurtures prospects down the funnel

Author compelling content across different channels (web, blog, social media, collateral, video, e-mail, interactive experiences)

Collaborate with the executive team to determine annual content strategy and plan based on core marketing objectives, trends/themes and key audience needs

Plan and implement effective social media influencer programs for Tier 1 shows

Plan, develop and manage amplification campaigns in social media for marketing campaigns

Prepare measurement and impact reports summarizing the results of social media campaigns

Manage social media calendars and support listening and monitoring programs

Maintain the marketing content calendar

Work cross-functionally with different groups within the Pop Culture Division as needed to ensure copy is accurate, well-presented, and adheres to brand voice/style

Other duties as required

QUALIFICATIONS

7+ years professional writing experience

Deep understanding of and experience in content strategy for the Pop Culture / Entertainment industry

Prolific content creator with superb writing skills and have a passion for storytelling

Proven track record with published content in both traditional media and online

Strong portfolio of published or professional samples in a variety of marketing communications and channels

Outstanding communication and organizational skills

Strong presenter

Creative, flexible, and work well in a fast-paced, results-driven, deadline focused environment

Ability to develop copies for different campaign and channels

At ease managing multiple projects, setting stakeholder expectations, working individually and collaborating across teams

Education

Bachelor’s degree in Journalism, English, Public Relations, or related field

Specialized Knowledge

In-depth understanding of media principles, best practices, creative development, planning and buying functions

An understanding of the processes around inbound marketing, marketing campaigns, demand generation, and lead capturing and nurturing

Technical Skills

Working knowledge of Adobe Creative Cloud, Google Analytics, Sprout or other social media analytics tools, and basic HTML

Proficient in Microsoft Office

It’s an exciting time to be at FAN EXPO. We are the market leader in Pop Culture events in Canada. Our success depends on talented people who share a passion for excellence in building the ultimate fan experience—and having fun along the way.


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