13 Jan

Demand Generation Team Leader Jobs Vacancy in Enghouse Markham

Position
Demand Generation Team Leader
Company
Enghouse
Location
Markham ON
Opening
13 Jan, 2018 30+ days ago

Enghouse Markham urgently required following position for Demand Generation Team Leader. Please read this job advertisement carefully before apply. There are some qualifications, experience and skills requirement that the employers require. Does your career history fit these requirements? Ensure you understand the role you are applying for and that it is suited to your skills and qualifications.

Follow the online directions, complete all the necessary fields, and provide all relevant information so your application is submitted correctly. When you click the 'Apply this Job' button (open in new window) you will be taken to the online application form. Here you will be asked to provide personal and contact details, respond to employment-related questions, and show how you meet the key selection criteria.

Demand Generation Team Leader Jobs Vacancy in Enghouse Markham Jobs Details:

The Demand Generation Leader will be the point person for inbound lead generation using digital channels as the primary driver. You will build the digital marketing strategy and execute programs (SEM, display, retargeting, social, content syndication, paid webinars, account based marketing etc.) – with a mandate to drive quality inbound leads that convert to revenue, and to continually optimize our marketing funnel. In this role you will manage a small but focused team that is comprised of content marketers, digital marketers, social/ seo experts and event managers.

In addition to driving new leads, you will optimize our existing marketing automation and nurturing processes through email, content, and social channels.

From a reporting standpoint, you will establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

In this role you will live and breathe data, measuring and benchmarking key marketing metrics including CAC, CAC/ACV ratio, website to lead conversion rate, lead-to-SQL ratio and build KPI dashboards and communicate with executive staff on an ongoing basis. This position is located in our Markham Office.

This is an integral role within the business and will involve working closely with a variety of stakeholders across the organization. This means having a keen eye for detail, being a quick-thinking problem-solver, a patient and collaborative team member and the ability to remain professional and helpful under pressure at all times.

Responsibilities:
Drive inbound demand generation

L eader a team of diverse team of digital marketing professionals.

Develop, implement and be accountable for the company’s marketing strategy, working closely with the senior leadership, sales and business development managers and global sales teams.

Collaborate with a wide range of internal stakeholders across individual global business units to generate content for an internal newsletter (3 x publications per year)

Take input from sales executives and business development on what events to attend, and lead the analysis and justification for selection, drive effective event management.

I dentify and implement tactical marketing initiatives in response to market circumstances.

Strategic direction and supervision of all social media channels.

Leading the approval process, and distribution of media pieces and press releases

Develop and manage global and regional marketing budgets.

Responsible for the management and future development/direction and maintenance of the company’s website.

Qualifications:
Educated to degree level and hold a marketing-related qualification

At least 5 years’ experience working in a similar or equivalent role

Pardot, Marketo or other marketing automation systems

Experience with enterprise software technology platforms driving inbound demand generation

Telecommunications software applications industry experience is an asset

Proven ability in handling multiple priorities, be well organized and have a structured approach

Proven ability in people management of teams of at least 5 staff

Ability to coach, mentor and challenge others to deliver results

Proven knowledge and application of a wide range of online/digital marketing techniques and concepts, including appropriate and effective social media

Forward looking and creative, with the ability and desire to challenge status quo toward continuous improvement

Proven knowledge and application of data collection, management and lead nurturing

Excellent written, interpersonal, communication, and multi-cultural skills

Ability to lead and work with minimum supervision and demonstrate a flexible approach to work

Ability to prioritise work under pressure and complete within deadlines

Budget management experience

Work well with a wide range of people

Ideally have certifications such as Google Adwords, Google Analytics, and marketing automation certified (Pardot, Marketo or Eloqua).

Enghouse is an equal opportunity employer.

W e are an Accessibility for Ontarians with Disabilities Act (AODA) compliant workplace. You can be confident that our recruitment and hiring processes will be modified to accommodate disabilities, if requested.

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